True leaders in PR need strong ethical values

Angelina Mangiamelli, VP of Public Relations

By: Angelina Mangiamelli

Having ethics in public relations provides a positive platform for professionals and creates a happy, clean and energized work environment.

That’s the message Beverly Kracher, executive director of the Greater Omaha Business Ethics Alliance, shared with attendees at the Nebraska PRSA monthly luncheon, Sept. 13.

“Ethics the Heart of Leadership” is the theme for PRSA’s 2016 Ethics Awareness Month in September.

Ethics is described as the same as personal values and morals. It is the idea of striving to do good, knowing the difference between what is right and what is wrong, imagining something bigger than ourselves and ultimately, striving to live, “The Good Life.”

One major topic covered in the discussion was why we aren’t trained to be ethical leaders in the classroom and workplace. We have to train ourselves to be abstract thinkers, especially in communication and public relations.

We must use, “Big Picture Thinking,” when creating a plan and working with clients. This means putting a situation before your mind, withdraw concrete information a bit at a time (don’t overload yourself!), look for ethical patterns, major themes, abstract principles and trends, and explain their significance to the situation, Kracher says.

As young professionals, just starting to build our portfolios and resumes gaining professional experience. It is extremely important to understand why an ethical leader, is an important leader. An ethical leader is a valuable leader being they are good people. They are accountable, compassionate, influential, motivational and inspirational.


-I want to finish this blog post with the PRSA code of Ethics for all members to remember-

 ADVOCACY | We serve the public interest by acting as responsible advocates for those we represent. We provide a voice in the marketplace of ideas, facts and viewpoints to aid informed public debate.

HONESTY | We adhere to the highest standards of accuracy and truth in advancing the interests of those we represent and in communicating with the public.

EXPERTISE | We acquire and responsibly use specialized knowledge and experience. We advance the profession through continued professional development, research, and education. We build mutual understanding, credibility, and relationships among a wide array of institutions and audiences.

INDEPENDENCE | We provide objective counsel to those we represent. We are accountable for our actions.

LOYALTY | We are faithful to those we represent, while honoring our obligation to serve the public interest.

FAIRNESS | We deal fairly with clients, employers, competitors, peers, vendors, the media, and the general public. We respect all opinions and support the right of free expression.